Our story
A century of
Purépecha roots
Founded in the heart of Pátzcuaro, Hotel Tarasco was born as a refuge for those seeking a genuine connection with the land, the art and the people of Michoacán.
- Year founded
- 1920
- Family owned
- 4th gen.
- Rooms
- 18
- Years of history
- 100+
- Hotel category
- 3 ★
The building's origins
A mansion
over a century old
Hotel Tarasco wasn't built to be a hotel. It became one because it was too beautiful to keep to ourselves.
Over 100 years
of continuous history
Adobe & stone
original materials
Colonial courtyard
19th-century fountain
1920
The mansion is built
The Villanueva family built the mansion as a stately residence. Its adobe and pink quarry-stone walls, round arches and central courtyard with a fountain are a landmark of Michoacán colonial architecture.
1968
Opening as a hotel
Don Manuel Villanueva, grandson of the original builder, turned the property into lodging for the travelers discovering Pátzcuaro. His vision: preserve the architecture without sacrificing comfort.
2003
Full restoration
The third generation restored the original pine beams and fired-clay floors and added bathrooms with handmade Talavera tiles, respecting every inch of the century-old structure.
Today
Fourth generation, same soul
The family is still at the helm. Every room has a name, not a number. The building is over a hundred years old and is still, above all, a home.
"I wanted everyone who came to Pátzcuaro to have a place that made them feel they had traveled a hundred years back in time, but with all the comfort of the present."
Purépecha identity
Purépecha at heart,
modern in spirit
The hotel's name, materials and cuisine pay tribute to the people who made Michoacán what it is today.
Santa Clara copper
20 min from the hotel, hand-hammered since the 16th century.
Purépecha textiles
Natural wool dyed with local pigments, woven on a backstrap loom.
Why "Tarasco"?
The name the Mexica gave the Purépecha people — and one we carry with pride.
Hammered copper from Santa Clara, lacquerware from Uruapan, Talavera tiles and wool textiles make up the hotel's visual DNA. Not as themed decoration, but as genuine recognition of the artisans who create them.
- Copper
- Talavera
- Lacquer
- Textiles
- Ceramics
Local artisans
Every decorative piece was bought directly from artisan families in the Purépecha region.
Farm-to-table cuisine
Vegetables from the Pátzcuaro market, whitefish from the lake and spices grown in Michoacán.
Conscious tourism
Part of every stay supports cultural and educational programs in the Purépecha community.
Living heritage
We preserve crafts, the P'urhépecha language and traditions as an active part of the experience.
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